Switzerland Tourism, the national destination marketing organization of Switzerland, has partnered with the World Travel & Tourism Council (WTTC) as a Destination Partner. The organization is responsible for promoting the country as a premier travel destination for both leisure and business travelers.
Operating from its headquarters in Zurich, Switzerland Tourism maintains a presence in 21 source markets through 35 offices across Europe, the Americas, Asia, and the Middle East. The organization employs around 280 people.
Gloria Guevara, WTTC President & CEO, welcomed the partnership, highlighting Switzerland's reputation for alpine landscapes, cultural heritage, and year-round experiences. She expressed enthusiasm for collaborating to promote sustainable tourism growth and strengthen Switzerland's global standing as a high-quality destination.
Martin Nydegger, CEO of Switzerland Tourism, stated that joining WTTC allows the organization to engage with global tourism leaders, contribute Swiss perspectives to international dialogue, and help advance a tourism sector that is sustainable, resilient, and economically strong. He noted that as a publicly mandated but independently managed body co-financed by taxpayers and industry, Switzerland Tourism values WTTC's industry-led ecosystem for direct engagement with global business leaders.
This partnership underscores Switzerland Tourism's commitment to international collaboration and shaping a sustainable, competitive future for global tourism, while promoting Switzerland as a must-visit destination worldwide.
About WTTC
The World Travel & Tourism Council (WTTC) represents the global Travel & Tourism private sector, with over 200 CEOs, Chairs, and Presidents of leading travel and tourism companies from all regions and sectors. For over 30 years, WTTC has worked to maximize the inclusive and sustainable growth potential of the sector by partnering with governments, destinations, communities, and other stakeholders to drive economic development, create jobs, reduce poverty, and foster peace and understanding.
About Switzerland Tourism
Switzerland Tourism (ST) is a federal corporation under public law, tasked with promoting domestic and international demand for Switzerland as a holiday, travel, and congress destination. Its core activities include developing and implementing marketing programs to generate demand and profile Switzerland's tourism brand. ST works closely with the Swiss tourism industry, which contributes about half of its budget; the other half comes from federal funds.
Source: wttc.org
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