The World Travel & Tourism Council (WTTC) is pleased to welcome the Uganda Tourism Board (UTB) as a Destination Partner.
UTB, the government agency responsible for promoting Uganda as a premier travel destination, plays a vital role in coordinating the tourism sector, supporting product development, and enhancing the country’s global competitiveness.
Based in Kampala, UTB collaborates with regional tourism clusters and local stakeholders to showcase Uganda’s unique offerings — including its rich wildlife, cultural heritage, adventure activities, and community-based tourism. The Board also engages in strategic international partnerships and global campaigns to position Uganda on the world tourism map.
Gloria Guevara, WTTC President & CEO, stated: “We are delighted to welcome the Uganda Tourism Board as a Destination Partner. Uganda offers some of the most diverse travel experiences globally, from extraordinary biodiversity to vibrant cultural heritage. We look forward to working together to promote sustainable tourism growth and strengthen Uganda’s position as a leading destination in Africa.”
Juliana Kagwa, CEO of the Uganda Tourism Board, commented: “Joining WTTC marks a significant milestone in amplifying Uganda’s voice in the global tourism community. This partnership creates valuable opportunities for collaboration, knowledge exchange, and positions Uganda as a competitive and sustainable destination worldwide.”
As a Destination Partner, UTB will contribute to WTTC’s efforts to advance collaboration, innovation, and sustainable development within the Travel & Tourism sector, while promoting Uganda as a must-visit destination globally.
Source: wttc.org
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