Minor Hotels, the international hospitality group with more than 640 properties worldwide, announced the creation of a new soft‑brand called Colbert Collection. The brand is positioned in the premium segment and unites independent hotels that share a common philosophy: memorable experiences are felt rather than described.
Inspired by the convivial atmosphere of Parisian boulevard cafés and the original Colbert bistro in London, the collection emphasizes connection through shared meals, local art, and cultural discovery. Each property retains its own identity while benefiting from Minor Hotels’ global commercial expertise, distribution channels, revenue‑management tools, loyalty programme and brand equity.
The brand is built around three guiding pillars – the art of gathering, the art of place, and the art of taste – which shape guest experiences with intentionality, local relevance and culinary storytelling.
Colbert Collection will debut in Italy, with the first hotel scheduled to open in spring 2026. Further openings are planned for culturally rich destinations such as the United Kingdom, Spain, Austria and the United Arab Emirates.
According to Dillip Rajakarier, CEO of Minor Hotels, the new brand expands the group’s portfolio of brands (including Anantara, Elewana Collection, The Wolseley Hotels, Tivoli, Minor Reserve Collection, NH Collection, nhow, Avani, NH, iStay and Oaks) and reinforces its “asset‑right” growth model, which balances ownership, lease, management and franchise arrangements to maximise flexibility and profitability for partners.
Through its franchise model, Colbert Collection offers independent owners a conversion solution that preserves the unique character of each hotel while providing access to a global salesforce, technology platform and marketing support.
Source: media.minorhotels.com
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