Montenegro advances sustainable tourism through the GREENPULSE project

Countries and cities
Montenegro advances sustainable tourism through the GREENPULSE project

The second meeting of the GREENPULSE consortium—representatives from the city of Čapljina (BiH), the city of Makarska (Croatia) and Montenegro’s Public Enterprise for Coastal Zone Management—reviewed progress, outlined upcoming actions and set the next steps for the cycle‑tourism component of the project.


The gathering in Čapljina highlighted the rapid growth of cycling tourism as one of Europe’s most dynamic segments of sustainable travel, according to FENA.


After the session, participants toured the local pedestrian‑cycling route, which is slated for upgrades such as rest areas, bike racks and interactive information points.


These improvements aim to promote healthy, low‑impact travel, generate new economic opportunities and strengthen community ties while offering an attractive product for visitors.


The GREENPULSE initiative, financed by the Interreg VI‑A IPA HR‑BA‑ME 2021‑2027 programme, seeks to link Makarska and Čapljina with Montenegro’s coastal management authority to create a model of sustainable tourism.


Planned actions include modernising the Osejava trail in Makarska, the Gradina route in Čapljina and paths within Montenegro’s Katič Nature Park.


Marko Borovac (Čapljina) emphasized that the project offers the town a chance to be recognised as a cycling‑tourism destination, with trail reconstruction, e‑bike procurement, accessible vehicles and digital promotion forming the core of the offer.


Mladen Buvinić (Makarska) noted that the city views cycle tourism as a strategic priority; upgrading Osejava and adding visitor facilities will enhance the experience and reinforce Makarska’s image as a sustainable destination.


Dijana Došljak, head of the Department for Protection and Sustainable Development at Montenegro’s Coastal Zone Management Enterprise, pointed out that GREENPULSE introduces new technologies, stakeholder mapping, training, a mobile app and modern equipment, aiming to make the Katič Nature Park trails a benchmark for responsible tourism.


The total budget of the project amounts to €1,348,068.72, illustrating that investment in cycling infrastructure supports health, environmental protection and a competitive tourism offer for the whole region.

Source: www.cereport.eu

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