Minor Hotels has released its inaugural Travel Trends Report for 2026, titled “Travelling Deeper: A Search for Lasting Connection”. The study examines how modern travelers are redefining their journeys, looking for experiences that engage them emotionally, socially and spiritually.
Optimism for 2026
Despite lingering economic uncertainty, 94 % of respondents say they will travel as much or more next year, with one‑third planning an increased number of trips. Luxury travellers are especially eager, with 61 % expecting to travel more frequently. Almost half (47 %) intend to raise their travel budgets.
The Value of Rest & Relaxation
Quality is taking precedence over quantity. While travelers remain upbeat, 53 % cite affordability as the main factor shaping their plans, followed by seasonality (42 %), ease of travel (40 %) and time constraints (40 %). Booking behaviour shows a short‑term horizon: 53 % book within three months of departure. Hotel websites are the primary planning tool for 80 % of respondents, with personal recommendations (35 %) and online travel agents (29 %) trailing behind. Emerging tech such as generative‑AI chatbots is used by 12 %.
Connection to Others: The Rise of Travel Buddies
Group travel is dominant. Partners (66 %), immediate family (46 %) and friends (32 %) are the most common companions. Quality time ranks highest (86 %) among trip priorities. Shared activities focus on dining (67 %), relaxation (54 %) and cultural experiences (55 %). Over half (56 %) prefer activities limited to their travel group.
The Self in Transit: Personal Well‑being
Even on group trips, 71 % of travellers value unplugging from technology, social media and work. Wellness and mindfulness are on the rise, with 44 % planning to incorporate them, increasing to 73 % among those already practising wellness. Spa treatments lead the activity list (75 %), followed by nature‑based experiences (59 %) and fitness (49 %). One‑third (37 %) carve out personal time even when traveling with others.
Connection Through Taste
Food is the primary gateway to culture for 85 % of respondents, ahead of historic architecture (71 %) and nature (65 %). Local immersion influences destination choice for 83 %, with 79 % favouring independent exploration and 44 % opting for guided tours. When a destination creates a personal bond, 76 % say they would return.
Values‑Driven Hospitality
Sustainability is becoming a loyalty factor: 47 % say a hotel’s environmental record influences their booking decision. Guests perceive that sustainability initiatives enhance their connection to both city hotels (53 %) and resort properties (54 %). Travelers increasingly look for brands that educate and enable conscious choices.
Source: media.minorhotels.com
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