Anantara Hotels & Resorts Unveils New World-Class Historic Car Competition

Anantara Hotels & Resorts is proud to announce the first Anantara Concorso Roma presented by UBS, an exclusive collector car competition set against the backdrop of historic Rome. In celebration of La Dolce Vita, the event promises the very best in Italian design, hospitality and lifestyle, taking place from 24 to 27 April 2025.

This three-day tribute to Italian automotive craftsmanship and heritage will bring together fifty of the most rare and significant historical Italian cars, many from private collections. Uniquely, Anantara Concorso Roma will feature only Italian cars, including iconic Italian marques such as Alfa Romeo, Bugatti, Ferrari, Lancia, Lamborghini, Maserati and Pagani, guests can expect to see rare gems from the early days to the modern era of early supercars. The cars will be presented to an international jury, including competition grandees Dott Adolfo Orsi Jr. and renowned competition director Jeremy Jackson-Sytner.

The event promises to pay tribute to Rome and its people by paying homage to all that made in Italy, including Italian cuisine, craftsmanship, design and luxury lifestyle presented on a global stage. In addition, its organizers aim to create what will be a line-up of the finest Italian automotive masterpieces ever brought together in one place, spectacularly displayed in several iconic locations of the city.

The Eternal City boasts a rich motor racing heritage . Once the streets of Rome shook with the roar of engines during the original Mille Miglia race, the capital became a turning point on the journey home. The Gran Premio di Roma was a famous car race that took place in and around the city between 1925 and 1991. The 1947 race is of particular significance as it marked Ferrari's first victory with their own creation, the iconic Ferrari 125 S.

The Anantara Palazzo Naiadi Rome, located around the Palace Square of the Republic in the heart of the city, occupies a 19th-century marble palace built on the ruins of Diocletian's famous thermal baths dating back to 298 AD, overlooking the Naiad Fountain. Its semicircular design is reminiscent of an amphitheater and, combined with a magnificent neoclassical portico, creates a breathtaking backdrop for the first Anantara Concorso Roma.

“Rome is undergoing a renaissance and this is the perfect moment for Anantara to change strategy and launch a prestigious event concours for the capital,” said William Heinecke, founder and chairman of Minor International, Anantara’s parent company, and a longtime historic car enthusiast. “I am confident that, with the support of our valued partners, we will successfully make Anantara Concorso Roma the preeminent annual international automotive event.”

“UBS is proud to be an official sponsor of the first Anantara Concorso Roma, the latest addition to our exclusive program of classic car events,” said Benjamin Cavalli, head of strategic clients for global wealth management at UBS. “This new partnership embodies the spirit of precision and craftsmanship to which we strive as a firm. We look forward to celebrating our passion for automotive excellence in April 2025 amidst the historic beauty of Rome.”

Concours participants and car enthusiasts who want to be at the heart of the action can book exclusive packages for two , which includes VVIP weekend tickets, accommodation at the Anantara Palazzo Naiadi Rome, gourmet meals and exclusive access to the event. Day passes from €200 will also be available, as well as weekend passes with and without accommodation.

Source: minorhotels