AI-generated routes lead travelers astray
15.05.2024   72
AI-generated routes lead travelers astray

New research has found that 90% of AI-generated travel itineraries contain inaccurate information.

UK travel marketing agency SEO Travel conducted the study by asking ChatGPT to plan two-day itineraries in the top 10 cities world: Paris, Dubai, Madrid, Tokyo, Amsterdam, Berlin, Rome, New York, Barcelona and London.

The results were analyzed for inaccuracies, as well as unrealistic deadlines and inefficient use of time . It was found that 90% of travel itineraries contained at least one error.

More than half (52%) of itineraries suggested visits to attractions, restaurants or cafes after hours, and one in four recommended visits to attractions that closed permanently or temporarily. ChatGPT recommended having breakfast at 08:00 in the Tokyo cafe, which opens only at 12:00, and also going to the Pergamon Museum in Berlin, which is closed until 2026.

Every fourth route also did not have logical planning, which forced travelers to either turn back or make unnecessary detours. Unrealistic schedules were also a constant problem, such as allotting two hours to watch the changing of the guard in London, which takes 45 minutes, but allowing an estimated two and a half hours to visit Ueno Zoo, Tokyo National Museum and Toshogu Shrine in Tokyo.

The researchers also found that ChatGPT recommended non-existent places, such as a fictitious diner in Rome. Finally, the chatbot also tended to recommend exorbitantly priced options such as €200 meals, which would be out of most travelers' spending range.

“Given that 90% of travel itineraries , created by ChatGPT, had serious problems and inaccuracies, it is clear that the platform does not yet provide reliable vacation planning. With this in mind, travel companies remain as important and relevant as ever,” said SEO Travel.


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