Greenland was awarded a Bronze Award in the Desired New Destination category at the 22nd Annual Reader Travel Awards, hosted by Wanderlust, presenter a British travel magazine renowned for its extensive coverage and history.

The ceremony took place at the British Museum in London on October 7, 2023, where Greenland's recognition was a significant achievement on this internationally recognized stage. Following last year's success, when 50,000 Wanderlust readers ranked Greenland 7th in their top 10 emerging destinations, this year's award further cements its status as a destination worth visiting.

Where Nature Is tells a story, the locals translate it

Greenland is not a place for everyone, but for those who crave adventure, it is a place that allows you to feel the power of nature and everything its natural wonders, including the northern lights and icebergs.

Visit Greenland CEO Anne Nivika Grødem explains:

“We are proud to receive this award from Wanderlust. Greenland's charm lies not only in its spectacular natural wonders, such as the enchanting northern lights and majestic icebergs, but also in its vibrant culture, expressed through art, culinary delights and unique activities such as dog sledding.

The heart of our destination beats in the warm embrace of the local people, whose stories and traditions enrich every visitor's journey. Connecting with them adds a depth of authenticity, making a trip to Greenland an enriching and memorable experience."

Building on this momentum and a recent promotion with Lonely Planet, Visit Greenland has launched several sustainable initiatives to ensure developments are consistent with with your strategy. The industry has launched Our Tourism Promise, a collective vision for how Greenland tourism should be developed.

Another key point is how guests can benefit from authentic information that demonstrates profound influence of local knowledge. It encourages travelers to enter a world where centuries of trusted knowledge guide every step, creating a tapestry of experiences that AI cannot replicate. Emphasizing the importance of close communication with local residents on less traveled roads.

Source: visitgreenland

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